- The Freedom First Formula™
- The Company OS (full systemization of the business)
- The Marketing Machine™ (optional)

The Council: one-on-one advisory
Get your leadership team running the business without you.
Weekly one-on-one work with you and your leadership team to fully systemize the business so it runs without you.
The Council is Driven For Growth's one-on-one advisory for stone, tile and flooring companies typically doing $5M to $20M+. You and your leadership team get weekly 1:1 implementation calls. It comes in three levels: The Council, The Council+ and The Council Accelerated. The first 90 days install the Freedom First Formula and the Company OS. The Marketing Machine™ is optional.
Weekly one-on-one work with you and your leadership team to fully systemize the business so it runs without you.
The Council is Driven For Growth's one-on-one advisory for stone, tile and flooring companies typically doing $5M to $20M+. You and your leadership team get weekly 1:1 implementation calls. It comes in three levels: The Council, The Council+ and The Council Accelerated. The first 90 days install the Freedom First Formula and the Company OS. The Marketing Machine™ is optional.
You have a leadership team, and decisions still land on your plate
You have managers, estimators and a team that works hard. The pricing calls, the problem jobs and the big customer conversations still wait for you.
Sales still lean on your relationships. Revenue has held in the same range for years, and every new hire adds one more person who needs your answer.
The Council builds the structure around you and your leaders so each result has an owner.
What's included in The Council
- Weekly 1:1 implementation calls
- We work directly with your leadership team
- Advisory Portal
On-site visits are part of The Council Accelerated. It includes a one-week visit in your business, with preparation before it and travel included.
How The Council works
The Growth Engine is the method: the systems that let a surface business grow and run without depending on you. The wheel shows Freedom First at the center, with Financial Engine, Market Advantage, Sales Engine, Marketing Machine™, Company OS and Leadership Engine around it.
Three levels: The Council, The Council+ and The Council Accelerated
We walk through the investment on your Business Review Call once we confirm fit.
- The Freedom First Formula™
- The Company OS (full systemization of the business)
- The Marketing Machine™ (optional)
- Weekly 1:1 implementation calls, 60 minutes each, about 12 hours over 90 days
- We work directly with your leadership team
- Advisory Portal with direct messaging to Justin and Wes
- A Monthly Live Growth Engine Session (2 to 2.5 hours each) with guided implementation, strategy and problem solving in real time
- A Monthly Growth Engine Build Session, where we build the assets your business needs, with you
- On-ramp preparation before the on-site
- A one-week on-site visit in your business
- 30 days of intensive full implementation
- Travel included
- Habit building and accountability
We take three new Council clients per quarter so each one gets real attention.
Flew to Germany for a family milestone and the team kept everything rolling.
Granite & Marble Solutions. Grew from $4M to $6M.
Questions about The Council
Who is The Council for?
Surface companies typically doing $5M to $20M+ with a leadership team to build around.
What are the Council levels?
The Council has three levels. The Council installs the Freedom First Formula and the full Company OS with weekly 1:1 calls. The Marketing Machine™ is optional. The Council+ adds a monthly live Growth Engine session and a monthly build session. The Council Accelerated adds a one-week on-site visit and 30 days of intensive implementation, with travel included.
How is it different from Foundations?
The Council is one-on-one. We work directly with your leadership team, with weekly 1:1 implementation calls. Foundations is a group program for businesses typically under $5M.
What happens in the first 90 days?
We install the Freedom First Formula™ and the Company OS. The Marketing Machine™ is optional.
What happens after the first 90 days of The Council?
The Council's first 90 days install the Freedom First Formula and the Company OS. The Marketing Machine™ is optional. After that, what continues depends on the company. For some, it is removing their current constraint. For others, it is continuing to install systems so the business grows and runs without the owner.
Does the guarantee cover The Council?
Yes. The Council has 4 Guarantees, Zero Risk. 7-Day Full Refund: A full refund in the first 7 days. Any reason, no questions asked. The Team Runs It Guarantee: By the end of your engagement, your team runs on your new systems. Do the work, show up to the calls, and hit your milestones on time. If they're not there yet, we keep working at no extra cost until they are. The Freedom Guarantee: You stop being the bottleneck for decisions and fires, and reclaim 10 hours a week. If you've done your part and we're not there yet, we keep working with you until you are. The Marketing Machine™ Guarantee: Qualified leads are coming in within 30 days of your campaigns going live. Do the work, show up to the calls, and hit your milestones on time. If they're not there yet, we keep working at no extra cost until they are. The Marketing Machine™ Guarantee applies when the Marketing Machine is included.
How much does it cost?
We walk through the investment on your Business Review Call.
See where your company is stuck
Apply and we'll talk through The Council on your call.

