Driven For Growth
Justin Shaw presenting to a full conference room at NWFA

Stone, tile and flooring business coaching for shops and showrooms

Grow a business that doesn't depend on you.

Business coaching for stone, tile and flooring shops and showrooms. We help you hand off the estimating, selling and scheduling so the business keeps growing.

Driven For Growth is a training and advisory firm for owners of stone, countertop, tile and flooring shops and showrooms doing $1M to $20M+. We help owners build the systems, teams and growth engines that let the business grow and run without depending on them. Justin Shaw founded the firm.

Where is my business stuck?

Founded by Justin Shaw. 10+ years in the surface industry. Helped 50+ companies grow without depending on the owner.

Business coaching for stone, tile and flooring shops and showrooms. We help you hand off the estimating, selling and scheduling so the business keeps growing.

Driven For Growth is a training and advisory firm for owners of stone, countertop, tile and flooring shops and showrooms doing $1M to $20M+. We help owners build the systems, teams and growth engines that let the business grow and run without depending on them. Justin Shaw founded the firm.

The 3 Stages of Stuck every stone, tile and flooring business owner hits

These are the three problems shop and showroom owners tell us about most.

Stage 1

Survival Stage Spiral

What it looks like

  • Work slows. Bills stay the same.
  • Cash is tight, so you can't hire.
  • You do the estimating and selling.
  • Quotes go out late and the schedule thins out.

What it costs you

Jobs lost to slow quotes. The hire you keep putting off.

Stage 2

Owner Overload Loop

What it looks like

  • Every question comes to you.
  • You estimate, sell and schedule.
  • The team waits on your answer.
  • Take a day off and work stops.

What it costs you

Your nights and weekends. A team that can't decide without you.

Stage 3

Growth Gridlock

What it looks like

  • Revenue sits at the same number for years.
  • More jobs bring more mistakes.
  • The way you run things can't take more work.

What it costs you

Profit lost to rework. Years at the same number.

Where is my business stuck?

See which stage you're in and what to fix first.

We've worked with 50+ surface businesses.

  • Farmhouse Stone
  • Foothills GraniteKansas Granite
  • The Granite ShopArtistry Stone Surfaces
  • Granite & Marble Solutions
  • Mosaica HardSurface
  • United MarbleRoyal Marble
  • Modern Countertops
  • 2nd Gen Hardwood Floors360 Counters
  • Richter Stone
  • Granite Brothers
  • Sanford GraniteDTK Stone Works
  • Olive Glass and Marble

What does Driven For Growth do?

Driven For Growth is a training and advisory firm for owners of stone, countertop, tile and flooring businesses doing $1M to $20M+. In 90 days we install 3 systems: Freedom First Formula™, Marketing Machine™ and Company OS. The business grows and runs without you in every decision.

How the 90‑Day
Growth Engine Program works

The 90-Day Growth Engine Program™. A growth advisor tells you what to do and your team puts it in place.

FreedomFirstFinancialEngineMarketAdvantageSalesEngineMarketingMachineCompanyOSLeadershipEngineGrowthEngine

The Growth Engine is the method. It is seven systems that let a surface business grow and run without depending on you.

See the method

Install 3 Systems in 90 Days.

  1. Freedom First Formula™

    Regain control of your time by removing owner dependency.

  2. Marketing Machine™

    Marketing systems that bring in leads on a repeatable basis, for retail or B2B.

  3. Company OS

    Playbooks, scorecards, meetings and accountability rhythms that keep the team on track.

  • Weekly live call with a growth advisor
  • Step-by-step playbooks in the Advisory Portal
  • We work directly with your team, so you're not building this alone.
Justin Shaw presenting The Growth Engine to an NWFA audience
Justin Shaw teaching the Growth Engine at NWFA.

Results from stone, tile and flooring owners

Owners who grew the business and got their time back.

2nd Gen Hardwood

2x revenue

Logan Sharbono

“I would pay twice what I paid to get the freedom I've been able to attain.”

Farmhouse Stone

$6M to $17M

Jennifer Jones

“I was drowning before we started working together. It's been life-changing.”

Foothills Granite

$1M pipeline

Rich & Rachel Burgo

Went from referral-dependent to a seven-figure B2B pipeline from a $100/mo system.

“I was drowning before we started working together. It's been life-changing.”
Jennifer Jones
Farmhouse Stone

See all client results

Invited every year to teach on the industry's biggest stages

Justin teaches the Growth Engine to stone, tile and flooring business owners at TISE, Coverings and NWFA.

  • TISE, The International Surface Event
  • Coverings, The Global Tile and Stone Experience
  • NWFA, National Wood Flooring Association
Justin Shaw speaking on the TISE Live StonExpo stage
TISE. How to grow and systemize a stone, tile and flooring business
Justin Shaw presenting on the Fabricator Stage at Coverings
Coverings. How to build a sustainable business in turbulent times
Justin Shaw presenting to a full conference room at NWFA
NWFA. The blueprint to grow your flooring business

Two ways to work with us: in a group or one-on-one

Same 90-day program. We recommend the path on your Business Review Call.

One-on-one

The Council

Typically

Companies doing $5M to $20M+

How it runs

  • Weekly 1:1 implementation calls
  • We work with your leadership team
  • On-site visits available

Questions

What does Driven For Growth do?

Driven For Growth is a training and advisory firm for owners of stone, countertop, tile and flooring shops and showrooms doing $1M to $20M+. We help owners build the systems, teams and growth engines that let the business grow and run without depending on them. Justin Shaw founded the firm.

Who is this for?

Owners of stone, countertop, tile and flooring shops and showrooms, typically doing $1M to $20M+ in revenue.

Is this business coaching?

Driven For Growth is a training and advisory firm. We tell you what to do, give you the playbooks and help your team put them in place.

How do I get out of the day-to-day of my business?

Start by handing off the jobs only you do, like estimating, scheduling and daily decisions. Next, put simple routines in place that your team runs every day, with a clear owner for every result. Then fix how you quote, follow up and bring in work. Driven For Growth installs this in 90 days.

How long does it take?

The 90-Day Growth Engine Program™ runs 90 days. You install 3 systems: Freedom First Formula™, Marketing Machine™ and Company OS.

Do you work remotely?

Yes. We work with owners across the United States and Canada. We also do on-site work when it's the right fit.

What does it cost?

We walk through the investment on your Business Review Call once we confirm fit.

Find out which stage your business is in.

It's a short read. You'll know what's keeping you stuck and what to fix first.