Growth, operations, sales and leadership.
About Driven For Growth
Built by operators from the surface industry.
We've operated and helped grow stone, tile and flooring companies. Now we help owners build the systems and teams that let their business grow and run without them in every decision.
We've operated and helped grow stone, tile and flooring companies. Now we help owners build the systems and teams that let their business grow and run without them in every decision.
Why we put the owner's freedom first
You sell craftsmanship. Margins are tight, the work is precise and your reputation rides on every job. Skilled people are hard to find and harder to keep.
For years we helped owners grow 2x, 5x and even 10x. The growth worked, and it left many owners stretched thin. The bigger the business got, the more it depended on them to run.
So we changed how we work. We build the business around the owner's freedom first, then build growth on top of it.
The Driven For Growth Team
Founder
Justin Shaw
Justin has spent more than two decades leading sales, operations and growth. Before founding Driven For Growth, he was Regional Director for a multi-location company, helping lead its turnaround from near-bankrupt to $9 million in revenue in three years, with a team of more than 150 people.
For the past decade he has worked only with stone, tile and flooring companies, helping more than 50 owners grow and get their freedom back. He speaks at TISE, Coverings and NWFA.
General Manager
Wes Fields
Wes built his career in the surface industry from the ground up, going from installer to General Manager of a multimillion-dollar company. He knows production, installation and leadership firsthand.
Today he leads implementation at Driven For Growth, helping owners and teams improve execution, strengthen accountability and remove the delays that hold a business back.
Implementation Lead
Connie Mayer
Connie and Frank work behind the scenes on every Growth Engine build. During our hands-on implementation and build sessions, they help put the systems in place in your business.
Implementation Specialist
Frank Harrell
Connie and Frank work behind the scenes on every Growth Engine build. During our hands-on implementation and build sessions, they help put the systems in place in your business.
Twenty years in growth, sales and operations, ten of them in stone, tile and flooring
Stone, tile and flooring only.
Helped to grow and get their freedom back.
Our mission: build businesses for freedom first
Freedom to step away. Freedom to be present with your family. Freedom to grow without it costing you your life.
If you believe your success should fund your freedom and lift the people around you, you're our kind of owner.
Why stone, tile and flooring owners choose us
Your work moves through sales, selections, estimating, handoffs, scheduling, production, install and customer communication. Our systems are built around that. They have been used across dozens of surface companies to tighten handoffs, improve accountability and take daily decisions off the owner.
Seven systems every surface business needs: Freedom First, Financial Engine, Market Advantage, Sales Engine, Marketing Machine, Company OS and Leadership Engine.
The right systems help you grow the business and take you out of the center of every decision.
Results from owners we work with
2x revenue
Logan Sharbono
“I would pay twice what I paid to get the freedom I've been able to attain.”
$6M to $17M
Jennifer Jones
“I was drowning before we started working together. It's been life-changing.”
$1M pipeline
Rich & Rachel Burgo
Went from referral-dependent to a seven-figure B2B pipeline from a $100/mo system.
Questions about Driven For Growth
What is Driven For Growth?
Driven For Growth is a training and advisory firm built for stone, tile and flooring businesses. Founder Justin Shaw and General Manager Wes Fields help owners build the systems, teams and growth engines that let the business grow without the owner in every decision. DFG works with owners doing $1M to $20M+ across the United States and Canada.
Who is Justin Shaw?
Justin Shaw is the founder of Driven For Growth. For the past decade he has worked only with stone, tile and flooring companies, helping more than 50 owners grow and get their freedom back. He has more than two decades in sales, operations and growth, and he speaks at TISE, Coverings and NWFA.
Who is Wes Fields?
Wes Fields is General Manager at Driven For Growth. He built his career in the surface industry, going from installer to General Manager of a multimillion-dollar company. Today he leads implementation, helping owners and teams improve execution and strengthen accountability.
Who does Driven For Growth work with?
Owners of countertop, stone, tile and flooring companies, typically doing $1M to $20M+ in revenue.
Do you only work with stone, tile and flooring businesses?
Yes, and we also work with remodeling companies.
Where are you located?
We're a remote company working with owners across the United States and Canada. We also do on-site work when it's the right fit.
How many businesses have you helped?
We've helped 50+ surface businesses grow while the owner gained more freedom.
See where your business is stuck
Read the 3 Stages of Stuck and find out what to fix first.