We've operated and helped scale stone, tile, and flooring companies. Now we help surface industry leaders build the systems, teams, and growth engines needed to scale without becoming the bottleneck.
You're not selling software or widgets. You're selling craftsmanship at scale. Tight margins. Precision work. Your reputation on the line with every job. Skilled people who are hard to find and harder to keep.
The standard business playbooks were never built for this. That's why generic advice keeps failing owners.
We learned it the hard way. For years we helped owners grow, 2x, 5x, and even 10x. The growth worked. It also broke many of them. The bigger the business got, the more it depended on them to run.
After a decade of working with stone, tile, and flooring companies, we've found that almost every business eventually runs into one of three growth traps. These traps slow growth, create bottlenecks, and keep owners stuck in the day-to-day. The good news? They're predictable, identifiable, and solvable.
One built the growth side across 50-plus surface businesses. One came up through the trade itself. Both are in the work today.
Justin Shaw has spent more than two decades leading sales, operations, and growth initiatives.
Before founding Driven For Growth, he served as Regional Director for a multi-location company, helping lead its turnaround from near-bankrupt to $9 million in revenue in just three years while overseeing a team of more than 150 people.
For the past decade, Justin has worked exclusively with stone, tile, and flooring companies. During that time, he has worked with hundreds of surface industry businesses, helping more than 50 owners scale their companies and regain their freedom. He has also educated thousands more through industry associations and events.
Today, Justin is a sought-after speaker and educator, regularly appearing on the industry's biggest stages, including TISE, Coverings, and NWFA.
He built his career in the surface industry from the ground up, progressing from installer to General Manager of a multimillion-dollar company. With hands-on experience across production, installation, and leadership, he brings a practical understanding of how surface businesses actually operate at every level.
Wes is known for bringing clarity and structure to complex operational challenges, helping owners and teams improve execution, strengthen accountability, and remove bottlenecks that slow growth.
Today, he leads coaching and implementation at Driven For Growth, supporting surface industry leaders in building scalable systems and stronger leadership teams.
The Driven For Growth leadership team actively serves as fractional operators inside stone, tile, and flooring companies across North America.
That means we're not advising from the sidelines. We're helping real businesses navigate the same challenges our clients face today, hiring, accountability, operations, leadership, sales, and growth.
By staying embedded in the industry, we keep our strategies grounded in what works now, not what worked five years ago.
Most help comes in pieces. A marketing person here. An ops consultant there. A leadership coach who's never seen a job site. We bring it all together, under one roof, working as one engine.
Countertop, stone, tile, and flooring companies don't scale like generic service businesses. Your work moves through sales, selections, estimating, handoffs, scheduling, production, install, and customer communication. Our systems are built around that reality.
These aren't ideas pulled from a whiteboard. Our frameworks have been used across dozens of surface companies to remove owner bottlenecks, tighten team handoffs, improve accountability, and build a business the team can actually run.
The Growth Engine is our system for scaling with structure. It connects the seven parts every surface business needs: clarity, team, sales, marketing, operations, leadership, and owner freedom. Each system targets a specific stage of growth.
Most owners are told to choose between growing the company and getting their life back. We believe the opposite. The right systems should help you scale the business while removing you from the center of every decision, question, and fire.
We're not here for owners only chasing a bigger number. We're here for the ones who want their business to serve their life, not consume it.
Freedom to step away. Freedom to be present with your family. Freedom to grow without it costing you your life.
If you believe your success should fund your freedom and lift the people around you, your family, your team, your community, you're our kind of owner.
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