How to Grow a Granite Shop | Case Study: $100K in Active Bids in 90 Days

The Problem

He gave himself a job, not a business.

Foothills Granite • Before the program

Rich said it himself: "I gave myself a job."

For years, Foothills Granite ran on Rich's hands and a tight referral network. When work came in, it came in hard. Sixty-hour weeks, head down in the shop, no time to look up. When it dried up, it dried up completely. Three weeks of nothing. Then the scramble. Then slammed again.

He wanted to hire. He had sons who wanted more hours, crew who depended on him. But he wouldn't bring people on without knowing the work would stay. So he didn't. The cycle held him in place.

By the time he found the program, he was close to walking away. Not because the business was failing — it was profitable. But the cost wasn't showing up on any invoice.

"There was no dollar you could put on it. I just didn't want it anymore."

What We Did

Built the systems that fill the schedule.

The plan

Rich joined wanting stability. Rachel got to work. She built two revenue systems from scratch. Both are still running today for under $100 a month.

System 1 — Retail lead machine on Meta

Rachel tested everything before going live. Photos, headlines, copy. About $200 in testing to know what would actually stop the scroll. No project photos, no promotions. Lifestyle content. Personal, not polished.

The ads have run ever since. Three qualified retail leads a day, consistently. Past clients started leaving reviews in the comments without being asked. New prospects ask questions. The engagement keeps the cost per lead down on its own.

System 2 — B2B builder outreach

150 builders, GCs, and remodelers. A four-email automated sequence that stops the moment someone replies. Total cost to build: under $200. Monthly cost to maintain: under $100.

The emails felt personal because Rachel made them that way. Builders called back thinking she'd reached out just to them. Several asked to meet. A couple had her quote projects for their own homes first, before they'd seen a single paying job.

The Results

$100K in active bids. 90 days after launch.

$100K+

Active B2B bids from 150 prospects

Builder responses from first campaign

$1M+

Seven-figure pipeline from 3 accounts

Foothills Granite • After

From 150 prospects, 17 responded. That was enough to put over $100K in active bids in the pipeline. Three of those builder relationships alone are projected to generate seven figures in projects over the next year.

February — historically their slowest month — was their best month ever. Rich hired a shop foreman without hesitation. Then fabricators. The work was there and he knew it would keep coming.

He made it to his son's state wrestling tournament. His daughter's dance competitions. He took weekends with his family for the first time in years.

An $8,000 machine repair hit mid-year. Two years earlier, that would have been a crisis. They handled it calmly, got the part overnighted, kept moving. Their shop foreman noticed. He told them he admired how calm they stayed.

"We know what's coming in. We can make decisions and know it'll be fine."

From feast-or-famine chaos to a seven-figure pipeline

He gave himself a job, not a business.

Built the systems that fill the schedule.

$100K in active bids. 90 days after launch.

Your story could be next.